The world as we know it scientifically is round. You know that, I know that, your ancestors at some point figured it out. But there are two worlds. The one we live on and the one we live in. The one we live in is flat while the one we live on is round. The flat one is you sitting in front of your computer right now reading these words on your flat monitor while stealing glances at your flat phone or your flat screen TV, multitasking. People in the Japan are video chatting with people in California, in real time. The communication barrier has never been so wide spread in all of human history. The entire world is in your face and on your flat screen. So were once we waited for the paperboy to deliver news from abroad, there’s an app for that. A level playing field with consumers and producers and a need for speed make this world we live in more flat everyday. So to express that bit of clarity, I named the business Flat World Media Productions, because it’s the world we live in.